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This led to speculation that the move was an attempt to remove customers who did not accumulate interest on their accounts and therefore did not generate profit for the bank.
The authority's director of enforcement, Margaret Cole, said "Egg used inappropriate sales techniques to try to persuade customers to buy payment protection insurance on their credit card, even when they asserted they did not want the cover." During 2008, Egg attempted to have one of its customers jailed, saying the chip & pin cards were 'uncloneable', and the customer was 'clearly lying' about transactions from an ATM.
Egg was established as a division of life assurance company Prudential.
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Egg was born out of the banking arm in the United Kingdom of Prudential plc, Prudential Banking plc, which was established in 1996, and the Egg brand was launched in October 1998.
In 2003, Prudential announced its intention to sell its remaining stake in Egg to a third party. Despite rumours of interest from the likes of Royal Bank of Scotland and HSBC, no formal offers were made public, and Prudential dropped its plans in 2004.
On 11 October 1998, Egg launched as the first internet bank in the United Kingdom.Prudential Banking was involved in direct selling of savings and mortgage products.